Swimming…

There are things I just don’t understand sometimes. I was picking my daughter up from summer camp and had to take a picture of this because I just don’t get it. I understand “Volkswagen for life” and “Farfegnugen” but the swimming?

Is there some social relevance I am missing?

Does this mean that Michael Phelps might be a Volkswagen owner?

I could see Dara Torres driving a beetle with a daisy in the bud vase.

What about the rest of the Olympic swimmers?

62% more likely to go swimming as apposed to?
Just a thought…